| The measurement and dimensionality of brand associations GS Low, CW Lamb Jr Journal of product & brand management 9 (6), 350-370, 2000 | 2136 | 2000 |
| Brands, brand management, and the brand manager system: A critical-historical evaluation GS Low, RA Fullerton Journal of marketing research 31 (2), 173-190, 1994 | 724 | 1994 |
| Antecedents and consequences of salesperson burnout GS Low, DW Cravens, K Grant, WC Moncrief European Journal of Marketing 35 (5/6), 587-611, 2001 | 553 | 2001 |
| Correlates of integrated marketing communications GS Low Journal of Advertising research 40 (3), 27-39, 2000 | 394 | 2000 |
| The role of satisfaction with territory design on the motivation, attitudes, and work outcomes of salespeople K Grant, DW Cravens, GS Low, WC Moncrief Journal of the Academy of Marketing Science 29 (2), 165-178, 2001 | 277 | 2001 |
| Factors affecting the use of information in the evaluation of marketing communications productivity GS Low, JJ Mohr Journal of the Academy of Marketing Science 29, 70-88, 2001 | 233 | 2001 |
| Formal and informal management control combinations in sales organizations: The impact on salesperson consequences DW Cravens, FG Lassk, GS Low, GW Marshall, WC Moncrief Journal of Business Research 57 (3), 241-248, 2004 | 208 | 2004 |
| Advertising vs sales promotion: a brand management perspective GS Low, JJ Mohr Journal of product & brand management 9 (6), 389-414, 2000 | 180 | 2000 |
| Examining the effectiveness of sales management control practices in developing countries NF Piercy, GS Low, DW Cravens Journal of World Business 39 (3), 255-267, 2004 | 105 | 2004 |
| The innovation challenges of proactive cannibalisation and discontinuous technology DW Cravens, NF Piercy, GS Low European Business Review 14 (4), 257-267, 2002 | 94 | 2002 |
| Setting advertising and promotion budgets in multi-brand companies GS Low, JJ Mohr Journal of Advertising Research 39 (1), 67-67, 1999 | 88 | 1999 |
| Consequences of sales management's behavior-and compensation-based control strategies in developing countries NF Piercy, GS Low, DW Cravens Journal of international Marketing 12 (3), 30-57, 2004 | 71 | 2004 |
| Globalization of the Sales Organization:: Management Control and Its Consequences DW Cravens, NF Piercy, GS Low Organizational Dynamics 35 (3), 291-303, 2006 | 51 | 2006 |
| Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness NF Piercy, GS Low, DW Cravens Journal of World Business 46 (1), 104-115, 2011 | 38 | 2011 |
| Technical research note: The effect of double deals on consumer attitudes GS Low, DR Lichtenstein Journal of Retailing 69 (4), 453-466, 1993 | 30 | 1993 |
| Escaping the catch-22 of trade promotion spending JJ Mohr, GS Low Marketing Management 2 (2), 30, 1993 | 22 | 1993 |
| The advertising-sales promotion trade-off: theory and practice GS Low, JJ Mohr (No Title), 1992 | 20 | 1992 |
| The control factor DW Cravens, GW Marshall, FG Lassk, GS Low Marketing Management 13 (1), 38-44, 2004 | 13 | 2004 |
| The effect of sales promotion type and amount on internal reference price GS Low, RT Moody Pricing Strategy & Practice 4 (1), 21, 1996 | 11 | 1996 |
| Brand managers' perceptions of the marketing communications budget allocation process GS Low, JJ Mohr Marketing Science Institute, 1998 | 8 | 1998 |
