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Kai-Yu Wang
Kai-Yu Wang
Professor of Marketing, Brock University
Verified email at brocku.ca - Homepage
Title
Cited by
Cited by
Year
New insights into unethical counterfeit consumption
X Bian, KY Wang, A Smith, N Yannopoulou
Journal of Business Research 69 (10), 4249–4258, 2016
1822016
Investigating eWOM effects on online discussion forums:The Role of Perceived Positive eWOM Review Credibility
WH Chih, KY Wang, LC Hsu, SJ Huang
Cyberpsychology, Behavior, and Social Networking 16 (9), 658-668, 2013
161*2013
Building customer commitment in business-to-business markets
SH Chang, KY Wang, WH Chih, WH Tsai
Industrial marketing management 41 (6), 940-950, 2012
1442012
Discovering interest groups for marketing in virtual communities: An integrated approach
KY Wang, IH Ting, HJ Wu
Journal of Business Research 66 (9), 1360-1366, 2013
982013
Effects of Web Site Characteristics on Customer Loyalty in B2B E-commerce - Evidence from Taiwan
LC Hsu, KY Wang, WH Chih
The Service Industries Journal 33 (11), 2013
892013
From disconfirmation to switching: an empirical investigation of switching intentions after service failure and recovery
WH Chih, KY Wang, LC Hsu, IS Cheng
The Service Industries Journal 32 (8), 1305-1321, 2012
872012
Retaining customers after service failure recoveries: A contingency model
KY Wang, LC Hsu, WH Chih
Managing Service Quality 24 (4), 318 - 338, 2014
852014
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
CW Lin, KY Wang, SH Chang, JA Lin
Journal of Business Research, 2017
822017
How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity
KY Wang, E Shih, LA Peracchio
International Journal of Advertising 32 (1), 121-141, 2013
722013
Investigating the Ripple Effect in Virtual Communities: An Example of Facebook Fan Pages
LC Hsu, KY Wang, KY Chih, Wen-Hai, Lin
Computers in Human Behavior 51 (Part A), 483–494, 2015
682015
Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings
SH Chang, KY Wang
Journal of Marketing Theory and Practice 22 (3), 299-314, 2014
562014
Franchisor–franchisee supply chain cooperation: Sharing of demand forecast information in high-tech industries
R Yan, KY Wang
Industrial Marketing Management 41 (7), 1164-1173, 2012
542012
Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-inquiry Focusing on Monolinguals
YC Lin, KY Wang
Journal of Advertising 45 (1), 43-52, 2016
422016
How does information overload about COVID-19 vaccines influence individuals’ vaccination intentions? The roles of cyberchondria, perceived risk, and vaccine skepticism
A Honora, KY Wang, WH Chih
Computers in Human Behavior 130, 2022
412022
Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived Interactivity
KY Wang, WH Chih, LC Hsu
International Journal of Electronic Commerce 24 (2), 211-231, 2020
412020
Managing social media recovery: The important role of service recovery transparency in retaining customers
A Honora, WH Chih, KY Wang
Journal of Retailing and Consumer Services 64 (January), 2021
392021
Are size-zero female models always more effective than average-sized ones?: Depends on brand and self-esteem!
X Bian, KY Wang
European Journal of Marketing 49 (7/8), 1184-1206, 2015
362015
How third-party organization (TPO) endorsement advertising works: do consumers perceive TPO endorsement as signals of quality?
J Feng, KY Wang, LA Peracchio
Advances in Consumer Research 35, 2008
352008
Modeling revenge and avoidance in the mobile service industry: moderation role of technology anxiety
LC Hsu, KY Wang, WH Chih, WC Lin
The Service Industries Journal, 2019
342019
Investigating virtual community participation and promotion from a social influence perspective
LC Hsu, KY Wang, WH Chih
Industrial Management & Data Systems 118 (6), 1229-1250, 2018
332018
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