Kai-Yu Wang
Kai-Yu Wang
Professor of Marketing, Brock University
Verified email at - Homepage
Cited by
Cited by
New insights into unethical counterfeit consumption
X Bian, KY Wang, A Smith, N Yannopoulou
Journal of Business Research 69 (10), 4249–4258, 2016
Investigating eWOM effects on online discussion forums:The Role of Perceived Positive eWOM Review Credibility
WH Chih, KY Wang, LC Hsu, SJ Huang
Cyberpsychology, Behavior, and Social Networking 16 (9), 658-668, 2013
Building customer commitment in business-to-business markets
SH Chang, KY Wang, WH Chih, WH Tsai
Industrial marketing management 41 (6), 940-950, 2012
Discovering interest groups for marketing in virtual communities: An integrated approach
KY Wang, IH Ting, HJ Wu
Journal of Business Research 66 (9), 1360-1366, 2013
Effects of Web Site Characteristics on Customer Loyalty in B2B E-commerce - Evidence from Taiwan
LC Hsu, KY Wang, WH Chih
The Service Industries Journal 33 (11), 2013
From disconfirmation to switching: an empirical investigation of switching intentions after service failure and recovery
WH Chih, KY Wang, LC Hsu, IS Cheng
The Service Industries Journal 32 (8), 1305-1321, 2012
Retaining customers after service failure recoveries: A contingency model
KY Wang, LC Hsu, WH Chih
Managing Service Quality 24 (4), 318 - 338, 2014
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
CW Lin, KY Wang, SH Chang, JA Lin
Journal of Business Research, 2017
How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity
KY Wang, E Shih, LA Peracchio
International Journal of Advertising 32 (1), 121-141, 2013
Investigating the Ripple Effect in Virtual Communities: An Example of Facebook Fan Pages
LC Hsu, KY Wang, KY Chih, Wen-Hai, Lin
Computers in Human Behavior 51 (Part A), 483–494, 2015
Franchisor–franchisee supply chain cooperation: Sharing of demand forecast information in high-tech industries
R Yan, KY Wang
Industrial Marketing Management 41 (7), 1164-1173, 2012
Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings
SH Chang, KY Wang
Journal of Marketing Theory and Practice 22 (3), 299-314, 2014
Managing social media recovery: The important role of service recovery transparency in retaining customers
A Honora, WH Chih, KY Wang
Journal of Retailing and Consumer Services 64 (January), 2021
How does information overload about COVID-19 vaccines influence individuals’ vaccination intentions? The roles of cyberchondria, perceived risk, and vaccine skepticism
A Honora, KY Wang, WH Chih
Computers in Human Behavior 130, 2022
Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived Interactivity
KY Wang, WH Chih, LC Hsu
International Journal of Electronic Commerce 24 (2), 211-231, 2020
Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-inquiry Focusing on Monolinguals
YC Lin, KY Wang
Journal of Advertising 45 (1), 43-52, 2016
Modeling revenge and avoidance in the mobile service industry: moderation role of technology anxiety
LC Hsu, KY Wang, WH Chih, WC Lin
The Service Industries Journal, 2019
Are size-zero female models always more effective than average-sized ones?: Depends on brand and self-esteem!
X Bian, KY Wang
European Journal of Marketing 49 (7/8), 1184-1206, 2015
Investigating virtual community participation and promotion from a social influence perspective
LC Hsu, KY Wang, WH Chih
Industrial Management & Data Systems 118 (6), 1229-1250, 2018
How third-party organization (TPO) endorsement advertising works: do consumers perceive TPO endorsement as signals of quality?
J Feng, KY Wang, LA Peracchio
Advances in Consumer Research 35, 2008
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