Pauline Maclaran
Pauline Maclaran
Professor of Marketing & Consumer Research
Verified email at rhul.ac.uk
TitleCited byYear
Focus group data and qualitative analysis programs: Coding the moving picture as well as the snapshots
M Catterall, P Maclaran
Sociological research online 2 (1), 1-9, 1997
3151997
The center cannot hold: consuming the utopian marketplace
P Maclaran, S Brown
Journal of Consumer Research 32 (2), 311-323, 2005
2472005
Researching consumers in virtual worlds: A cyberspace odyssey
M Catterall, P Maclaran
Journal of Consumer Behaviour: An International Research Review 1 (3), 228-237, 2002
1932002
Researching the social web: marketing information from virtual communities
P Maclaran, M Catterall
Marketing Intelligence & Planning 20 (6), 319-326, 2002
1762002
Heterotopian space and the utopics of ethical and green consumption
A Chatzidakis, P Maclaran, A Bradshaw
Journal of Marketing Management 28 (3-4), 494-515, 2012
1392012
Critical marketing: Defining the field
P Maclaran, C Goulding, R Elliott, M Caterall
Routledge, 2007
1312007
Critical reflection in the marketing curriculum
M Catterall, P Maclaran, L Stevens
Journal of Marketing Education 24 (3), 184-192, 2002
1172002
The (re‐) configuration of production and consumption in empty nest households/families
MK Hogg, C Folkman Curasi, P Maclaran
Consumption Markets & Culture 7 (3), 239-259, 2004
1022004
Analysing qualitative data: computer software and the market research practitioner
P Maclaran, M Catterall
Qualitative market research: An international journal 5 (1), 28-39, 2002
952002
Rethinking consumer culture theory from the postmodern to the communist horizon
B Cova, P Maclaran, A Bradshaw
Marketing Theory 13 (2), 213-225, 2013
922013
I can't believe it's not Bakhtin!: literary theory, postmodern advertising, and the gender agenda
S Brown, L Stevens, P Maclaran
Journal of Advertising 28 (1), 11-24, 1999
841999
Contemporary issues in marketing and consumer behaviour
E Parsons, P Maclaran, A Chatzidakis
Routledge, 2017
822017
Rhetorical issues in writing interpretivist consumer research
MK Hogg, P Maclaran
Qualitative Market Research: An International Journal 11 (2), 130-146, 2008
762008
Body talk: Questioning the assumptions in cognitive age
M Catterall, P Maclaran
Psychology & Marketing 18 (10), 1117-1133, 2001
752001
Marketing and feminism: Current issues and research
M Catterall, P Maclaran, L Stevens
Routledge, 2013
742013
Exploring the ”„shopping imaginary”¦: The dreamworld of women's magazines
L Stevens, P Maclaran
Journal of Consumer Behaviour: An International Research Review 4 (4), 282-292, 2005
612005
Postmodern paralysis: the critical impasse in feminist perspectives on consumers
M Catterall, P Maclaran, L Stevens
Journal of Marketing Management 21 (5-6), 489-504, 2005
602005
The SAGE handbook of marketing theory
P Maclaran
Sage Publications, 2009
582009
Presenting the past: on marketing”¦s re-production orientation
S Brown, EC Hirschman, P Maclaran
Imagining marketing: Art, aesthetics and the avant-garde, 145-191, 2000
552000
Consumption and spirituality
D Rinallo, LM Scott, P Maclaran
Routledge, 2013
542013
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Articles 1–20