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Kwanho Suk
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The moderating effect of on‐line experience on the antecedents and consequences of on‐line satisfaction
W Rodgers, S Negash, K Suk
Psychology & Marketing 22 (4), 313-331, 2005
3602005
The influence of price presentation order on consumer choice
K Suk, J Lee, DR Lichtenstein
Journal of Marketing Research 49 (5), 708-717, 2012
772012
The effect of package shape on calorie estimation
J Koo, K Suk
International Journal of Research in Marketing 33 (4), 856-867, 2016
672016
Disambiguating the role of ambiguity in perceptual assimilation and contrast effects
MP Lee, K Suk
Journal of Consumer Research 36 (5), 890-897, 2010
452010
To seek variety or uniformity: The role of culture in consumers’ choice in a group setting
SO Yoon, K Suk, SM Lee, EY Park
Marketing Letters 22, 49-64, 2011
372011
The underlying mechanism of self-regulatory focus impact on compromise choice
G Ryu, K Suk, SO Yoon, J Park
Journal of Business Research 67 (10), 2056-2063, 2014
362014
Is $0 better than free? Consumer response to “$0” versus “free” framing of a free promotion
J Koo, K Suk
Journal of Retailing 96 (3), 383-396, 2020
222020
The effect of reference point diagnosticity on attractiveness and intentions ratings
K Suk, SO Yoon, DR Lichtenstein, SY Song
Journal of Marketing Research 47 (5), 983-995, 2010
202010
The moderating role of product familiarity on the relationship between attribute similarity and choice
KH Suk
Korea Marketing Review 23 (3), 57-73, 2008
162008
The devil is in the specificity: The negative effect of prediction specificity on prediction accuracy
SO Yoon, K Suk, JK Goo, J Lee, SM Lee
Psychological science 24 (7), 1164-1170, 2013
112013
The moderating role of decision task goals in attribute weight convergence
K Suk, SO Yoon
Organizational Behavior and Human Decision Processes 118 (1), 37-45, 2012
112012
EDLP or HiLo? The influence of consumer psychological variables on store choice
KH Suk, SO Yoon, JE Koo
Journal of the Korean Marketing Association 27 (March), 67-84, 2012
112012
Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts.
JH Na, J Park, K Suk
Advances in consumer research 35, 2008
72008
The effects of message framing on consumer preference for price cuts and bonus packs
HS Park, KH Suk
Researches in Consumer Studies 27 (6), 1-23, 2016
52016
Predicted versus experienced satisfaction when consumers seek variety
K Suk, J Lee
Journal of Consumer Studies 21 (1), 181-199, 2010
52010
Effects of donation collection methods on donation amount: Nudging donation for the cause and overhead
K Suk, T Mudita
Psychology & Marketing 40 (4), 690-706, 2023
42023
Consumer preference for pay-per-use service tariffs: the roles of mental accounting
S Yun, K Suk
Journal of the Academy of Marketing Science 50 (5), 1111-1124, 2022
32022
The 1-in-X effect in perceptions of risk likelihood differences
K Suk, S Hwang, Y Jeong
Organizational Behavior and Human Decision Processes 170, 104131, 2022
22022
Charitable Organizations’ Cost Disclosure Mitigates Overhead Aversion
K Suk, T Mudita
Sustainability 13 (23), 13425, 2021
22021
Ten days (vs. May 10) make you rush: The effect of time descriptions on task scheduling
Y Jeong, S Hwang, K Suk
Journal of Applied Social Psychology 53 (2), 121-133, 2023
2023
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