| Predicting the adoption of mobile financial services: The impacts of perceived mobility and personal habit YS Yen, FS Wu Computers in Human Behavior 65, 31-42, 2016 | 202 | 2016 |
| Can perceived risks affect the relationship of switching costs and customer loyalty in e‐commerce? YS Yen Internet Research 20 (2), 210-224, 2010 | 131 | 2010 |
| Extending consumer ethnocentrism theory: the moderating effect test YS Yen Asia Pacific Journal of Marketing and Logistics 30 (4), 907-926, 2018 | 79 | 2018 |
| Social capital affects job performance through social media YS Yen, MC Chen, CH Su Industrial Management & Data Systems 120 (5), 903-922, 2020 | 41 | 2020 |
| Factors enhancing the posting of negative behavior in social media and its impact on venting negative emotions YS Yen Management Decision 54 (10), 2462-2484, 2016 | 40 | 2016 |
| The interaction effect on customer purchase intention in e-commerce: A comparison between substitute and complement YS Yen Asia Pacific Journal of Marketing and Logistics 26 (3), 472-493, 2014 | 40 | 2014 |
| Exploring customer perceived value in mobile phone services YS Yen International Journal of Mobile Communications 10 (2), 213-229, 2012 | 39 | 2012 |
| Exploring perceived value in social networking sites: The mediation of customer satisfaction YS Yen International Journal of Computer and Information Technology 2 (3), 386-391, 2013 | 37 | 2013 |
| Managing perceived risk for customer retention in e-commerce: The role of switching costs YS Yen Information & computer security 23 (2), 145-160, 2015 | 35 | 2015 |
| Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived value YS Yen Asia Pacific Journal of Marketing and Logistics 35 (1), 54-73, 2023 | 33 | 2023 |
| Exploring the synergy effect of trust with other beliefs in television shopping YS Yen Management Decision 58 (3), 428-447, 2020 | 33 | 2020 |
| Route factors influencing trust and attitude toward TV shopping YS Yen The Service Industries Journal 38 (7-8), 402-430, 2018 | 31 | 2018 |
| A comparison of quality satisfaction between transactional and relational customers in e-commerce YS Yen The TQM Journal 26 (6), 577-593, 2014 | 25 | 2014 |
| The relationship among social influence, perceived value, and usage intention in social networking sites YS Yen 2013 3rd International Conference on Consumer Electronics, Communications …, 2013 | 12 | 2013 |
| An optimizing omni-channel strategy for ride-hailing companies: The case of GOJEK in Indonesia L Dessyanawaty, YS Yen Advances in Management and Applied Economics 10 (1), 51-59, 2020 | 11 | 2020 |
| Factors influencing the use of Mobile financial services: Evidence from Taiwan FS Wu, YS Yen Modern Economy 5 (13), 1221, 2014 | 11 | 2014 |
| The impact of perceived value on continued usage intention in social networking sites YS Yen | 11 | 2011 |
| How does perceived risks complement switching costs in e-commerce? YS Yen African Journal of Business Management 5 (7), 2919, 2011 | 10 | 2011 |
| Perceived social support moderates the relationships between variables in the social cognition model YS Yen Behaviour & Information Technology 35 (6), 479-489, 2016 | 9 | 2016 |
| Job demands and technology overload influencing work stress in organizations during the COVID-19 pandemic YS Yen Aslib Journal of Information Management, 2022 | 4 | 2022 |
