| “Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers LF Bright, HS Lim, K Logan Psychology & Marketing 38 (10), 1712-1722, 2021 | 57 | 2021 |
| “We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers YW Song, HS Lim, J Oh Psychology & Marketing 38 (10), 1723-1740, 2021 | 56 | 2021 |
| Perceived brand authenticity and LGBTQ publics: how LGBTQ practitioners understand authenticity E Ciszek, HS Lim International Journal of Strategic Communication 15 (5), 395-409, 2021 | 42 | 2021 |
| The value of brand fans during a crisis: Exploring the roles of response strategy, source, and brand identification HS Lim, N Brown-Devlin International Journal of Business Communication 60 (4), 1148-1176, 2023 | 36 | 2023 |
| Nonprofit organization advertising on social media: The role of personality, advertising appeals, and bandwagon effects HS Lim, L Bouchacourt, N Brown‐Devlin Journal of Consumer Behaviour 20 (4), 849-861, 2021 | 36 | 2021 |
| Social media fatigue and privacy: an exploration of antecedents to consumers’ concerns regarding the security of their personal information on social media platforms LF Bright, K Logan, HS Lim Journal of Interactive Advertising 22 (2), 125-140, 2022 | 28 | 2022 |
| Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings HS Lim, E Ciszek, WK Moon Journal of Communication Management 26 (2), 187-206, 2022 | 25 | 2022 |
| How interactive storytelling persuades: The mediating role of website contingency and narrative transportation J Oh, HS Lim, AHC Hwang Journal of Broadcasting & Electronic Media 64 (5), 714-735, 2020 | 25 | 2020 |
| Interactivity as a double-edged sword: Parsing out the effects of modality interactivity on anti-smoking message processing and persuasion J Oh, J Ahn, HS Lim Journalism & Mass Communication Quarterly 96 (4), 1099-1119, 2019 | 22 | 2019 |
| Harnessing the persuasive potential of data: The combinatory effects of data visualization and interactive narratives on obesity perceptions and policy attitudes J Oh, HS Lim, JG Copple, EK Chadraba Telematics and informatics 35 (6), 1755-1769, 2018 | 22 | 2018 |
| Examining the influence of algorithmic message personalization on source credibility and reputation N Brown-Devlin, HS Lim, J Tao International Journal of Business Communication, 23294884221126489, 2022 | 16 | 2022 |
| Exploring the influence of stakeholder personality on crisis response evaluations and outcomes N Brown‐Devlin, HS Lim, L Bouchacourt, MB Devlin Journal of Contingencies and Crisis Management 29 (3), 248-264, 2021 | 12 | 2021 |
| Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns HS Lim, WK Moon, E & Ciszek Journal of Homosexuality, 1-29, 2023 | 11 | 2023 |
| How interactive data visualization and users’ BMI (body mass index) influence obesity prevention intentions: the mediating effect of cognitive absorption J Oh, AHC Hwang, HS Lim Health Communication 36 (13), 1709-1718, 2021 | 11 | 2021 |
| Risk perception, affect, and information avoidance during the 2016 US Presidential election WK Moon, LA Kahlor, JZ Yang, HS Lim Journal of Risk Research 25 (7), 860-873, 2022 | 9 | 2022 |
| Avoiding Covid‐19 risk information in the United States: The role of attitudes, norms, affect, social dominance orientations, and perceived trustworthiness of scientists W Wang, L Atkinson, LA Kahlor, P Jamar, HS Lim Risk Analysis 43 (6), 1145-1161, 2023 | 7 | 2023 |
| Effects of Perceived Fit and Authenticity in Transgender Influencer Endorsement: An Analysis of the Bud Light and Dylan Mulvaney’s Partnership HS Lim, E Ciszek International Journal of Strategic Communication, 1-22, 2024 | | 2024 |
| Listening to Historically Marginalized Publics: A Conceptualization of Perceived Organizational Listening in LGBTQ Advocacy HS Lim, E Ciszek, WK Moon Organizational Listening for Strategic Communication, 219-231, 2023 | | 2023 |
| Recognizing Their Power: How Athletes Have Utilized Social Media to Influence Crisis Communication Decisions During COVID-19 N Brown-Devlin, HS Lim Social Media and Crisis Communication, 318-328, 2022 | | 2022 |
Jeeyun OhAssociate Professor, The University of Texas at AustinVerified email at utexas.edu
