‪Revanth Kumar Guttena‬ - ‪Google Scholar‬

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Co-authors

Ferry Tema AtmajaUniversity of BengkuluVerified email at unib.ac.id
Andreawan HonoraUWA Business School, The University of Western AustraliaVerified email at uwa.edu.au

Revanth Kumar Guttena

Revanth Kumar Guttena

Asst. Professor

Verified email at woxsen.edu.in - Homepage

value co-creation consumer behavior storytelling Social Media


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The influence of brand-related social media content on customer extra-role behavior: a moderated moderation model RK Guttena, CHJ Wu, FT Atmaja Journal of Product & Brand Management 33 (2), 220-233, 2024	2	2024
Influence of social media interactions on vaccination intention in India: An application of the stimulus-organism-behavior-consequence framework CHJ Wu, RK Guttena, FT Atmaja International Journal of Human–Computer Interaction 39 (15), 3084-3095, 2023	2	2023
Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulus-organism-response perspectives CHJ Wu, FT Atmaja, YC Ko, RK Guttena International Journal of Bank Marketing 41 (2), 289-311, 2023	1	2023
Intention to use telemedicine services during a health crisis: A motivation‐opportunity‐ability theory approach FT Atmaja, CHJ Wu, RK Guttena, A Honora International Journal of Consumer Studies 48 (3), e13044, 2024		2024
COVID-19 crisis–coping up strategies of companies to sustain in markets RK Guttena, FT Atmaja, CHJ Wu Journal of Asia Business Studies, 2024		2024

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