John R. Hauser

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	全部	自 2020 年
引文	35778	5923
H 指數	66	36
i10 指數	122	70

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Glen L. UrbanProfessor MIT Sloan School of Management在 mit.edu 的電子郵件地址已通過驗證
birger WernerfeltJC Penney Professor MIT Sloan, MIT在 mit.edu 的電子郵件地址已通過驗證
Ely DahanUCLA Medical School在 ucla.edu 的電子郵件地址已通過驗證
Olivier ToubiaGlaubinger Professor of Business, Columbia Business School在 columbia.edu 的電子郵件地址已通過驗證
Steven ShuganUniversity of Florida在 warrington.ufl.edu 的電子郵件地址已通過驗證
Daria DzyaburaProfessor of Marketing, New Economic School在 nes.ru 的電子郵件地址已通過驗證
Bruce D. WeinbergProfessor of Marketing at Isenberg School of Management, Umass Amherst在 isenberg.umass.edu 的電子郵件地址已通過驗證
Gui LiberaliErasmus University在 rsm.nl 的電子郵件地址已通過驗證
Artem TimoshenkoAssociate Professor of Marketing, Northwestern University在 kellogg.northwestern.edu 的電子郵件地址已通過驗證
Michael BraunSouthern Methodist University在 smu.edu 的電子郵件地址已通過驗證
Alice TyboutHarold T. Martin Professor of Marketing, Northwestern University在 kellogg.northwestern.edu 的電子郵件地址已通過驗證
Theodoros EvgeniouINSEAD在 insead.edu 的電子郵件地址已通過驗證
Min DingBard Professor of Marketing, Smeal College of Business, Pennsylvania State University在 psu.edu 的電子郵件地址已通過驗證
Gerard TellisMarshall School of Business, University of Southern California在 usc.edu 的電子郵件地址已通過驗證
James B. OrlinProfessor, Massachusetts Institute of Technology在 mit.edu 的電子郵件地址已通過驗證
Alex BurnapYale University在 yale.edu 的電子郵件地址已通過驗證
Pradeep ChintaguntaUniversity of Chicago, Booth School of Business在 chicagobooth.edu 的電子郵件地址已通過驗證
Florian ZettelmeyerProfessor of Marketing, Northwestern University在 kellogg.northwestern.edu 的電子郵件地址已通過驗證
Michael YeeMIT Lincoln Laboratory在 ll.mit.edu 的電子郵件地址已通過驗證
Rosanna GarciaWorcester Polytechnic Institute在 wpi.edu 的電子郵件地址已通過驗證

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John R. Hauser

Kirin Professor of Marketing, MIT

在 mit.edu 的電子郵件地址已通過驗證 - 首頁

Marketing Management Product Development


標題按引用次數排序按年份排序按標題排序	引用次數引用次數	年份
The house of quality JR Hauser, D Clausing Harvard Business Review 66 (3), 63-73, 1988	5461	1988
Design and marketing of new products GL Urban, JR Hauser (No Title), 1993	3710	1993
The voice of the customer A Griffin, JR Hauser Marketing science 12 (1), 1-27, 1993	3560	1993
Integrating R&D and marketing: A review and analysis of the literature A Griffin, JR Hauser Journal of Product Innovation Management: An International Publication of …, 1996	2254	1996
Research on Innovation: A Review and Agenda for Marketing Science J Hauser, GJ Tellis, A Griffin Marketing science 25 (6), 687-717, 2006	1896	2006
An evaluation cost model of consideration sets JR Hauser, B Wernerfelt Journal of consumer research 16 (4), 393-408, 1990	1626	1990
Patterns of communication among marketing, engineering and manufacturing—A comparison between two new product teams A Griffin, JR Hauser Management science 38 (3), 360-373, 1992	1003	1992
The virtual customer E Dahan, JR Hauser Journal of Product Innovation Management: An International Publication of …, 2002	950	2002
Defensive marketing strategies JR Hauser, SM Shugan Marketing Science 2 (4), 319-360, 1983	790	1983
Premarket forecasting of really-new products GL Urban, BD Weinberg, JR Hauser Journal of marketing 60 (1), 47-60, 1996	629	1996
Customer satisfaction incentives JR Hauser, DI Simester, B Wernerfelt Marketing science 13 (4), 327-350, 1994	621	1994
Identifying customer needs from user-generated content A Timoshenko, JR Hauser Marketing science 38 (1), 1-20, 2019	611	2019
Testing the accuracy, usefulness, and significance of probabilistic choice models: An information-theoretic approach JR Hauser Operations Research 26 (3), 406-421, 1978	468	1978
Metrics: you are what you measure! J Hauser, G Katz European Management Journal 16 (5), 517-528, 1998	432	1998
Website morphing JR Hauser, GL Urban, G Liberali, M Braun Marketing Science 28 (2), 202-223, 2009	429	2009
Alternative perceptual mapping techniques: Relative accuracy and usefulness JR Hauser, FS Koppelman Journal of marketing Research 16 (4), 495-506, 1979	368	1979
Profit maximizing perceptual positions: An integrated theory for the selection of product features and price JR Hauser, P Simmie Management Science 27 (1), 33-56, 1981	358	1981
Consideration-set heuristics JR Hauser Journal of Business Research 67 (8), 1688-1699, 2014	349	2014
“Listening in” to find and explore new combinations of customer needs GL Urban, JR Hauser Journal of Marketing 68 (2), 72-87, 2004	330	2004
Polyhedral methods for adaptive choice-based conjoint analysis O Toubia, JR Hauser, DI Simester Journal of Marketing Research 41 (1), 116-131, 2004	321	2004

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