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Dr. Preeti Thakur
Dr. Preeti Thakur
Vignan's Foundation for Science, Technology & Research Guntur
Verified email at mits.ac.in
Title
Cited by
Cited by
Year
A Research Paper on the Effect of Employee Engagement on Job Satisfaction in IT Sector
P Thakur
Journal of Business Management & Social Sciences Research (JBM&SSR) 3 (05 …, 2014
832014
Determinants of tier 2 Indian consumer’s online shopping attitude: A SEM Approach
P Thakur
Asia Pacific Journal of Marketing and Logistics, 2019
242019
“ Online shopping attitude of Indian tier 2 consumers some qualitative insights
P Thakur
International Journal of Online Marketing 9 (2), 13-26, 2018
82018
Tier 2 Consumers’ Online Segmentation- Insights from an Empirical Study in India
P Thakur
ELK’s International Journal of Marketing and Retailing 10 (1), 74-95, 2019
22019
Impact of demonetization: insights for online retail industry
P Thakur, A Kaur
Evidence-Based Management, 38, 2017
22017
Influence of kids on purchasing decision in Family; Study of Households in Jalandhar
P Thakur
IOSR Journal of Business and Management (IOSR-JBM) 16 (Issue.1, Ver. IV), pp …, 2014
22014
USING CORRESPONDENCE ANALYSIS TO MAP ONLINE PURCHASE CRITERIA OF DIFFERENT PRODUCT CATEGORIES.
P Thakur, A Kaur
International Journal of Electronic Commerce Studies 11 (1), 2020
12020
A Research Paper on the impact of Regulatory Framework on IPO underpricing
P Thakur
Journal of Business Management and Social Sciences (JBM&SSR) 4 (02), 165-181 …, 2015
12015
Factors Influencing Brand Switching in Telecom Industry: With Special Reference to Ludhiana City
P Thakur
International Journal Of Research In Commerce, Economics & Management 3 …, 2013
12013
Social Media Influencer as a Winning Strategy for Influencing Purchasing Decision of Teenage Segment
P Thakur, RK Gupta
Handbook of Evidence Based Management Practices in Business, 284-291, 2023
2023
Association of Purchase Criteria and Product Category for Online Purchases: An Evaluation Using Correspondence Analysis
P Thakur, A Kaur
International Journal of Electronic Commerce Studies 11 (1), 45-74, 2020
2020
Digital Consumer in Tier 2 Cities of North India-Analysing and Discerning Online Behaviour
P Thakur, A Kaur
Jaypee University of Information Technology, Solan, HP, 2020
2020
Impact of Demonetization: Insights For Online Retail
P Thakur
International Conference on Evidence Based Management (ICEBM 2017), 38-42, 2017
2017
Online Consumer Attitude Formation and Change
P Thakur
International Journal of Science Technology and Management 6 (1), 150-157, 2017
2017
Review & Critique of Online Consumer Attitude Models
P Thakur
International Conference on Marketing, Technology and Society, Indian …, 2016
2016
Digital technology and E-Commerce
P Thakur
Conference on Technology Management (ICTM-2016), Department of Management …, 2016
2016
E-Commerce Landscape in India and the Road Ahead
P Thakur
New Age Ecosystem for Empowering Trade, Industry and Society, 50-66, 2016
2016
E-Commerce Landscape in India and the Road Ahead
P Thakur
Nirma International Conference on Management, Institute of Management, Nirma …, 2016
2016
A Descriptive Research on Financial Inclusion among rural areas of Punjab
P Thakur
International Journal of Knowledge and Research in Management and E …, 2015
2015
A Descriptive Research on Knowledge Management Practices in Educational Institutes at Jalandhar and Phagwara
P Thakur
Journal of Business Management & Social Sciences Research (JBM&SSR) 3 (08 …, 2014
2014
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