A Research Paper on the Effect of Employee Engagement on Job Satisfaction in IT Sector P Thakur Journal of Business Management & Social Sciences Research (JBM&SSR) 3 (05 …, 2014 | 83 | 2014 |
Determinants of tier 2 Indian consumer’s online shopping attitude: A SEM Approach P Thakur Asia Pacific Journal of Marketing and Logistics, 2019 | 24 | 2019 |
“ Online shopping attitude of Indian tier 2 consumers some qualitative insights P Thakur International Journal of Online Marketing 9 (2), 13-26, 2018 | 8 | 2018 |
Tier 2 Consumers’ Online Segmentation- Insights from an Empirical Study in India P Thakur ELK’s International Journal of Marketing and Retailing 10 (1), 74-95, 2019 | 2 | 2019 |
Impact of demonetization: insights for online retail industry P Thakur, A Kaur Evidence-Based Management, 38, 2017 | 2 | 2017 |
Influence of kids on purchasing decision in Family; Study of Households in Jalandhar P Thakur IOSR Journal of Business and Management (IOSR-JBM) 16 (Issue.1, Ver. IV), pp …, 2014 | 2 | 2014 |
USING CORRESPONDENCE ANALYSIS TO MAP ONLINE PURCHASE CRITERIA OF DIFFERENT PRODUCT CATEGORIES. P Thakur, A Kaur International Journal of Electronic Commerce Studies 11 (1), 2020 | 1 | 2020 |
A Research Paper on the impact of Regulatory Framework on IPO underpricing P Thakur Journal of Business Management and Social Sciences (JBM&SSR) 4 (02), 165-181 …, 2015 | 1 | 2015 |
Factors Influencing Brand Switching in Telecom Industry: With Special Reference to Ludhiana City P Thakur International Journal Of Research In Commerce, Economics & Management 3 …, 2013 | 1 | 2013 |
Social Media Influencer as a Winning Strategy for Influencing Purchasing Decision of Teenage Segment P Thakur, RK Gupta Handbook of Evidence Based Management Practices in Business, 284-291, 2023 | | 2023 |
Association of Purchase Criteria and Product Category for Online Purchases: An Evaluation Using Correspondence Analysis P Thakur, A Kaur International Journal of Electronic Commerce Studies 11 (1), 45-74, 2020 | | 2020 |
Digital Consumer in Tier 2 Cities of North India-Analysing and Discerning Online Behaviour P Thakur, A Kaur Jaypee University of Information Technology, Solan, HP, 2020 | | 2020 |
Impact of Demonetization: Insights For Online Retail P Thakur International Conference on Evidence Based Management (ICEBM 2017), 38-42, 2017 | | 2017 |
Online Consumer Attitude Formation and Change P Thakur International Journal of Science Technology and Management 6 (1), 150-157, 2017 | | 2017 |
Review & Critique of Online Consumer Attitude Models P Thakur International Conference on Marketing, Technology and Society, Indian …, 2016 | | 2016 |
Digital technology and E-Commerce P Thakur Conference on Technology Management (ICTM-2016), Department of Management …, 2016 | | 2016 |
E-Commerce Landscape in India and the Road Ahead P Thakur New Age Ecosystem for Empowering Trade, Industry and Society, 50-66, 2016 | | 2016 |
E-Commerce Landscape in India and the Road Ahead P Thakur Nirma International Conference on Management, Institute of Management, Nirma …, 2016 | | 2016 |
A Descriptive Research on Financial Inclusion among rural areas of Punjab P Thakur International Journal of Knowledge and Research in Management and E …, 2015 | | 2015 |
A Descriptive Research on Knowledge Management Practices in Educational Institutes at Jalandhar and Phagwara P Thakur Journal of Business Management & Social Sciences Research (JBM&SSR) 3 (08 …, 2014 | | 2014 |