| Marketing fraud: An approach for differentiating multilevel marketing from pyramid schemes PJV Nat, WW Keep Journal of Public Policy & Marketing 21 (1), 139-151, 2002 | 277 | 2002 |
| Multilevel marketing and pyramid schemes in the United States: An historical analysis W W. Keep, P J. Vander Nat Journal of Historical Research in Marketing 6 (2), 188-210, 2014 | 171 | 2014 |
| Forces impinging on long-term business-to-business relationships in the United States: An historical perspective WW Keep, SC Hollander, R Dickinson Journal of Marketing 62 (2), 31-45, 1998 | 164 | 1998 |
| Testing the underlying structure of a store image scale C Manolis, WW Keep, ML Joyce, DR Lambert Educational and Psychological Measurement 54 (3), 628-645, 1994 | 68 | 1994 |
| Electronically connecting retailers and customers: interim summary of an expert roundtable F Phillips, A Donoho, WW Keep, W Mayberry, JM McCann, K Shapiro, ... Electronic marketing and the consumer, 101-122, 1997 | 44 | 1997 |
| Electronic marketing: Future possibilities F Hair, J William, W Keep Electronic marketing and the consumer, 163-174, 1997 | 29 | 1997 |
| Fear of crime on shopping intentions: an examination DJ Burns, C Manolis, WW Keep International Journal of Retail & Distribution Management 38 (1), 45-56, 2010 | 20 | 2010 |
| Marketing public policy and the evolving role of marketing academics: A historical perspective SC Hollander, WW Keep, R Dickinson Journal of Public Policy & Marketing 18 (2), 265-269, 1999 | 20 | 1999 |
| What managers should know about their competitors' patented technologies WW Keep, GS Omura, RJ Calantone Industrial Marketing Management 23 (3), 257-264, 1994 | 20 | 1994 |
| Hollander's doctoral seminar in the history of marketing thought DG Brian Jones, W Keep Journal of Historical Research in Marketing 1 (1), 151-164, 2009 | 16 | 2009 |
| Generalizing diversification theory across economic sectors: theoretical and empirical considerations JB Gassenheimer, WW Keep Journal of Marketing Theory and Practice 6 (1), 38-47, 1998 | 14 | 1998 |
| The worrisome ascendance of business in higher education WW Keep The Chronicle of Higher Education 21, 2012 | 13 | 2012 |
| Adam Smith's imperfect invisible hand: motivations to mislead W Keep Business Ethics: A European Review 12 (4), 343-353, 2003 | 13 | 2003 |
| Retail diversification in the USA: Are there performance benefits? WW Keep, SC Hollander, RJ Calantone Journal of Retailing and Consumer Services 3 (1), 1-9, 1996 | 11 | 1996 |
| Deception and defection from ethical norms in market relationships: a general analytic framework WW Keep, GP Schneider Business Ethics: A European Review 19 (1), 64-80, 2010 | 10 | 2010 |
| Furthering organizational priorities with less than truthful behavior: A call for additional tools W Keep Journal of business ethics 86, 81-90, 2009 | 9 | 2009 |
| The effect of diversification on manufacturers, wholesalers, and retailers JB Gassenheimer, WW Keep Journal of Managerial Issues, 13-26, 1995 | 8 | 1995 |
| The promise of nonstore retailing: A look at the mail order experience WW Keep, SC Hollander Journal of Marketing Channels 1 (3), 61-84, 1992 | 6 | 1992 |
| Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes/Willam W. Keep, Peter J. Vander Nat W Keep Journal of Public Policy and Marketing 1, 139-151, 2002 | 5 | 2002 |
| Structuring the macromarket: Lessons from Alexander Hamilton WW Keep Journal of Macromarketing 14 (1), 23-30, 1994 | 3 | 1994 |
