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Huda Khan
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Year
Is marketing agility important for emerging market firms in advanced markets?
H Khan
International Business Review 29 (5), 101733, 2020
1232020
The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets: The moderating role of competitive …
H Khan, Z Khan
International Business Review 30 (6), 101860, 2021
492021
Entrepreneurs’ learning from business failures: An emerging market perspective
J Amankwah‐Amoah, Z Khan, SE Ifere, RB Nyuur, H Khan
British Journal of Management 33 (4), 1735-1756, 2022
362022
Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan
H Khan, R Lee, L Lockshin
Journal of Product & Brand Management 24 (4), 386-398, 2015
302015
Do ethnic cues improve advertising effectiveness for ethnic consumers?
H Khan, R Lee, L Lockshin
Australasian Marketing Journal 23 (3), 218-226, 2015
292015
International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises
N Zahoor, Z Khan, A Arslan, H Khan, SY Tarba
International Marketing Review 39 (3), 755-782, 2021
262021
Does packaging influence taste and quality perceptions across varying consumer demographics?
H Khan, R Lee
Food Quality and Preference 84, 103932, 2020
262020
Social impact through family firms’ interorganizational relationships within a community and a cooperative: An embedded view of stewardship
E Hadjielias, M Christofi, D Vrontis, H Khan
Journal of Business Research 139, 584-601, 2022
232022
Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance
H Khan, F Mavondo, N Zahoor
International Journal of Entrepreneurial Behavior & Research, 2022
222022
New product performance implications of ambidexterity in strategic marketing foci: a case of emerging market firms
H Khan, S Freeman, R Lee
Journal of Business & Industrial Marketing 36 (3), 390-399, 2021
222021
Mere association of product image and travel destination
R Lee, H Khan, S Bellman
Annals of Tourism Research 86, 103062, 2021
212021
The effects of packaging localisation of Western brands in non-Western emerging markets
H Khan, R Lee, L Lockshin
Journal of Product & Brand Management 26 (6), 589-599, 2017
212017
When is it necessary to localise product packaging?
H Khan, L Lockshin, R Lee, A Corsi
Journal of Consumer Marketing 34 (5), 373-383, 2017
212017
A sociolinguistic perspective of the effects of packaging in bilingual markets
H Khan, R Lee
Journal of Brand Management 27 (2), 130-142, 2020
202020
Responsible innovation in emerging markets’ SMEs: The role of alliance learning and absorptive capacity
N Zahoor, H Khan, Z Khan, P Akhtar
Asia Pacific Journal of Management, 1-35, 2022
192022
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
H Khan
International Marketing Review 40 (5), 1035-1053, 2023
182023
Narrowing the Feedback Gap: Examining Student Engagement with Personalized and Actionable Feedback Messages.
H Iraj, A Fudge, H Khan, M Faulkner, A Pardo, V Kovanovic
Journal of Learning Analytics 8 (3), 101-116, 2021
172021
Effects of personal dispositions, familiarity and consumption situation on Western brands’ packaging
H Khan
Journal of Consumer Marketing 36 (6), 715-727, 2019
172019
Race for market share gains: How emerging market and advanced economy MNEs perform in each other’s turf
KSL Ozkan, H Khan, S Deligonul, S Yeniyurt, QC Gu, E Cavusgil, S Xu
Journal of Business Research 150, 208-222, 2022
162022
Entrepreneurial alertness and business model innovation in dynamic markets: international performance implications for SMEs
YK Lew, N Zahoor, F Donbesuur, H Khan
R&D Management 53 (2), 224-243, 2023
152023
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