| Seeing the voice of the customer: Metaphor-based advertising research G Zaltman, RH Coulter Journal of advertising research 35 (4), 35-51, 1995 | 1143 | 1995 |
| Determinants of trust in a service provider: the moderating role of length of relationship KS Coulter, RA Coulter Journal of services marketing 16 (1), 35-50, 2002 | 974 | 2002 |
| Rethinking the origins of involvement and brand commitment: Insights from postsocialist central Europe RA Coulter, LL Price, L Feick Journal of consumer research 30 (2), 151-169, 2003 | 658 | 2003 |
| Enhancing or disrupting guilt: The role of ad credibility and perceived manipulative intent J Cotte, RA Coulter, M Moore Journal of Business Research 58 (3), 361-368, 2005 | 564 | 2005 |
| Enduring involvement: Conceptual and measurement issues. RA Higie, LF Feick Advances in consumer research 16 (1), 1989 | 489 | 1989 |
| Banner advertiser-web site context congruity and color effects on attention and attitudes RS Moore, CA Stammerjohan, RA Coulter Journal of advertising 34 (2), 71-84, 2005 | 471 | 2005 |
| The effects of preference heterogeneity and source characteristics on ad processing and judgements about endorsers L Feick, RA Higie Journal of Advertising 21 (2), 9-24, 1992 | 466 | 1992 |
| Branded products as a passport to global citizenship: Perspectives from developed and developing countries Y Strizhakova, RA Coulter, LL Price Journal of International Marketing 16 (4), 57-85, 2008 | 444 | 2008 |
| Interpreting consumer perceptions of advertising: An application of the Zaltman Metaphor Elicitation Technique RA Coulter, G Zaltman, KS Coulter Journal of advertising 30 (4), 1-21, 2001 | 444 | 2001 |
| Types and amount of word-of-mouth communications about retailers. RA Higie, LF Feick, LL Price Journal of retailing, 1987 | 440 | 1987 |
| Guilt appeals in advertising: what are their effects? RH Coulter, MB Pinto Journal of applied Psychology 80 (6), 697, 1995 | 438 | 1995 |
| The effects of industry knowledge on the development of trust in service relationships KS Coulter, RA Coulter International Journal of research in Marketing 20 (1), 31-43, 2003 | 337 | 2003 |
| The meanings of branded products: A cross-national scale development and meaning assessment Y Strizhakova, RA Coulter, LL Price International Journal of Research in Marketing 25 (2), 82-93, 2008 | 255 | 2008 |
| Using the Zaltman metaphor elicitation technique to understand brand images RH Coulter, G Zaltman ACR North American Advances, 1994 | 241 | 1994 |
| The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity Y Strizhakova, RA Coulter International Journal of Research in Marketing 30 (1), 69-82, 2013 | 214 | 2013 |
| Branding in a global marketplace: The mediating effects of quality and self-identity brand signals Y Strizhakova, RA Coulter, LL Price International Journal of Research in Marketing 28 (4), 342-351, 2011 | 211 | 2011 |
| Drivers of local relative to global brand purchases: A contingency approach Y Strizhakova, RA Coulter Journal of International Marketing 23 (1), 1-22, 2015 | 201 | 2015 |
| The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace Y Strizhakova, RA Coulter, LL Price International Journal of Research in Marketing 29 (1), 43-54, 2012 | 192 | 2012 |
| Changing faces: Cosmetics opinion leadership among women in the new Hungary RA Coulter, LF Feick, LL Price European Journal of Marketing 36 (11/12), 1287-1308, 2002 | 161 | 2002 |
| On market mavens and consumer self‐confidence: A cross‐cultural study P Chelminski, RA Coulter Psychology & Marketing 24 (1), 69-91, 2007 | 156 | 2007 |
