Robin A. Coulter
Robin A. Coulter
Professor of Marketing, University of Connecticut
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Seeing the voice of the customer: Metaphor-based advertising research
G Zaltman, RH Coulter
Journal of advertising research 35 (4), 35-51, 1995
Determinants of trust in a service provider: the moderating role of length of relationship
KS Coulter, RA Coulter
Journal of services marketing 16 (1), 35-50, 2002
Rethinking the origins of involvement and brand commitment: Insights from postsocialist central Europe
RA Coulter, LL Price, L Feick
Journal of Consumer Research 30 (2), 151-169, 2003
Handbook of qualitative research methods in marketing
RW Belk
Edward Elgar Publishing, 2007
Enduring involvement: Conceptual and measurement issues
RA Higie, LF Feick
ACR North American Advances, 1989
The effects of preference heterogeneity and source characteristics on ad processing and judgements about endorsers
L Feick, RA Higie
Journal of Advertising 21 (2), 9-24, 1992
Types and amount of word-of-mouth communications about retailers.
RA Higie, LF Feick, LL Price
Journal of retailing, 1987
Enhancing or disrupting guilt: The role of ad credibility and perceived manipulative intent
J Cotte, RA Coulter, M Moore
Journal of Business Research 58 (3), 361-368, 2005
Banner advertiser-web site context congruity and color effects on attention and attitudes
RS Moore, CA Stammerjohan, RA Coulter
Journal of advertising 34 (2), 71-84, 2005
Interpreting consumer perceptions of advertising: An application of the Zaltman Metaphor Elicitation Technique
RA Coulter, G Zaltman, KS Coulter
Journal of advertising 30 (4), 1-21, 2001
Guilt appeals in advertising: what are their effects?
RH Coulter, MB Pinto
Journal of applied Psychology 80 (6), 697, 1995
The effects of industry knowledge on the development of trust in service relationships
KS Coulter, RA Coulter
International Journal of Research in Marketing 20 (1), 31-43, 2003
Branded products as a passport to global citizenship: Perspectives from developed and developing countries
Y Strizhakova, RA Coulter, LL Price
Journal of International Marketing 16 (4), 57-85, 2008
Using the Zaltman metaphor elicitation technique to understand brand images
RH Coulter, G Zaltman
ACR North American Advances, 1994
The meanings of branded products: A cross-national scale development and meaning assessment
Y Strizhakova, RA Coulter, LL Price
International Journal of Research in Marketing 25 (2), 82-93, 2008
Preference heterogeneity and coorientation as determinants of perceived informational influence
LL Price, LF Feick, RA Higie
Journal of Business Research 19 (3), 227-242, 1989
Changing faces: Cosmetics opinion leadership among women in the new Hungary
RA Coulter, LF Feick, LL Price
European Journal of Marketing 36 (11/12), 1287-1308, 2002
Information sensitive consumers and market information
LL Price, LF Feick, RA Higie
Journal of Consumer Affairs 21 (2), 328-341, 1987
People who use people: The other side of opinion leadership
LF Feick, LL Price, RA Higie
ACR North American Advances, 1986
The long good‐bye: The dissolution of customer‐service provider relationships
RA Coulter, M Ligas
Psychology & Marketing 17 (8), 669-695, 2000
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